TMFA
GOVERNMENT READINESS LEVEL 4
Your company has identified your target market in the government arena, and developed a market presence in the federal market space. Market presence includes having a baseline (and potentially online) visible presence in the government market space.
GRL Level 4 Characteristics
* Business has identified its target market
* Business has established its government contracting identity
* Business has a baseline market presence
* Business has an online marketing presence
* Business is able to adequately demonstrate core government contracting capabilities to interested outside
parties (Contracting Officers, Prime Contractors, etc.)
* Business has received a Dun & Bradstreet past performance evaluation report
Step 1 - Determine best short-term course of action (Small Business Programs, Subcontracting, Set-Aside Contracts, Competitive Bidding).
Step 2 - Develop a plan (marketing strategy, timeline, responsible parties) to execute your short-term strategy.
