TMFA
GOVERNMENT READINESS LEVEL 5
You have developed a short-term government contracting marketing strategy which may include pursuing Small Business Sole Source Opportunities, Set-Aside Contracts, Subcontracting, and/or competitive bidding.
Your company has an established baseline and online government market presence, including an active online government profile (includes active government business intelligence search capability, response template for government RFIs, etc.).
In summary, your company has a clearly defined and targeted government marketing strategy.
GRL Level 5 Characteristics
A Marketing Plan includes the following:
* Market Overview
* Vision
* Objectives
* Target Agencies and Buyers
* Market Definition and Segmentation
* Target Market Segment Strategy
* Competitive Forces
* Communications
* Keys to Success
* Marketing Plan Strategy
* Niche / Differentiators
* Expense Budget Summary
* Revenue Forecast
* Progress Measurement and Monitoring
* Marketing Organization
Step 1 - Implement marketing plan.
Step 2 - Establish relationships with targeted agency / buyer channels.
Step 3 - competes for opportunities (subcontracts, Small Business Set-Aside contracts...).
